A broadcast SMS can be sent out to your entire customer database at the same time, and is useful when the same message needs to be sent out to a number of users together. Not only is this the cheapest option, but it also takes the least effort to schedule and manage. Dramatically cut down on your marketing and communication costs with this type of SMS scheduling.
One to one SMS messages can be sent to a particular customer in a specific context. This could be targeted as a follow up to a particular purchase, or a special discount offered. The personal, direct nature of these messages makes them impossible to ignore.
Recurring SMSs are sent out at regular intervals on an automated basis. They can be scheduled daily, weekly or monthly at a fixed time that is prescheduled. Such messages can be set up as reminders for recurring events, such as weekly discounts, or monthly meetups.